27 July 2020 House Advantage
We can't understand what a gaming casino is if we don't know beforehand what the term "house advantage" (or "house edge") means. Surely, you have heard once before the saying "the
27 July 2020 The 4Ps of Casinos Marketing
Traditionally, the marketing of casinos consisted of organizing events to liven up Friday and Saturday nights, usually with concerts or small to medium orchestras, and with no ambition other than
27 July 2020 TTH Gaming at the International Gaming and Gambling Trade Show, Madrid 2019
On 9th and 10th of April, we attended to FIJMA, which in Spanish stands for the International Gaming Fair, in 2019 in IFEMA, Madrid (Spain), and which in English is
27 July 2020 TTH Gaming in ICE London 2019
At ICE London fair of the 5th to the 7th of February 2019, we found some novelties and many friends and acquaintances. Firstly: the unstoppable online tendency, for some years now,
24 July 2020 Why go to gaming fairs such as SAGSE, G2E, ICE…
During the times that I was an executive director for Cirsa in Colombia, Peru, Argentina and Panama, I had to argue to the CEO why was it convenient that both