Marketing one to one for casinos

Also called CRM or Customer Relationship Marketing, it structures a marketing program as efficient and effective as possible with the minimum budget. Instead of investing large sums in mass events, typically music concerts, that attract visitors who are not quite fond of gambling activities; instead of investing large sums in very flashy draws that absorb a great percentage of the total marketing budget;

rather than creating massive SMS campaigns for great databases that have not been filtered; we implement personalized marketing programs that take into account each client’s sensibility and apply it to live games passes, gifts, and courtesies from the Casino.

We are currently developing this marketing strategy at the Royal Casino de Santiago, in Panama.