Market Research

Your company wants to expand to a new area, district, city, or country; or the opposite, simply opening in a shopping center. It needs to decide magnitudes and variables such as how many casinos are there; who are the ones leading in the market; the size of these casinos and their supplementary services offer; marketing strategies and the value proposition that they offer; the overall quantity of machines and live table games in the market and nearby areas; official data of the regulatory entities in the gaming sector such as the Junta de Control de Juegos (Gaming Control Board), Coljuegos, Segob, Lotería Nacional (National Lottery), etc.; as well as unofficial estimates of visitors, sales, cost of sales based on direct taxes (gaming fees, royalties) and direct marketing expenses such as loyalty and bonusing programs.

The outcome of the study will tell you if there is a market for a new casino and which size should it be, what expected revenue can it make, and what should be the ideal approximated investment.

We have executed market studies in Mexico, Dominican Republic, Colombia, and Panama for clients such as Ritzio, Cirsa.