Your company wants to expand to a new area, district, city, or country; or the opposite, simply opening in a shopping center. It needs to decide magnitudes and variables such as how many casinos are there; who are the ones leading in the market; the size of these casinos and their supplementary services offer; marketing strategies and the value proposition that they offer; the overall quantity of machines and live table games in the market and nearby areas; official data of the regulatory entities in the gaming sector such as the Junta de Control de Juegos (Gaming Control Board), Coljuegos, Segob, Lotería Nacional (National Lottery), etc.; as well as unofficial estimates of visitors, sales, cost of sales based on direct taxes (gaming fees, royalties) and direct marketing expenses such as loyalty and bonusing programs.