Live sports betting

Live sports betting, whose popularity has skyrocketed in recent years, is one of the biggest innovations the gaming industry has made. This exponential growth has come from the hand of the internet and smartphones, although the first documented live bets date back to the beginning of the 20th century among baseball fans who bet in the same stands.

The great added value offered by this type of betting is that they allow you to bet on any sport from anywhere in the world, so you have game possibilities 24 hours a day. These bets are continually updated so they also add an extra layer of excitement.

Some of the great benefits of live betting include the power to control the flow of a game and the ability to set up winning bets, with hedging bets. However, there are also some disadvantages and that is that this type of game can become very addictive.

In-Game Betting Option

Being able to bet while the sporting event is taking place allows you to make a multitude of bets, from the number of goals during a specific time, the number of yellow cards, the number of corners, the points… This gives players the possibility of being able to win more than what is usually earned. For what it does, bookmakers often use software applications to be able to track this entire set of data for their customers to see while the game is going on.


Sports betting, as you can imagine, have also been evolving and adapting to the new times. Traditionally, this type of bets required you to be sitting in front of the television to be able to place the bet, today thanks to mobile phones and applications it is already possible to play while doing any other activity.

It’s a win-win situation for everyone, the more players download the app, the more they earn; In addition, since it is possible to change the bet depending on the state of the game, the chance of winning by users will also be greater.

The evolution of the gaming industry

The Internet has drastically influenced the sports betting industry: it affected the reach, scalability, financial models and, naturally, the market size of the industry. Originally bookmakers were physical establishments, and in certain casinos you could also place this type of bet, however, all of them offered very limited options.

The beginning was complicated, but after the bookmakers were regularized, the industry began to experience a very important boom. Many countries adopted their laws to facilitate the entry of these new operators, seeing the great tax possibilities that they could obtain from their profits.

Today the sector has consolidated and users are better informed about the wide range that exists. The role of bookmakers today is to compete with each other to increase their portfolio, offering the best bonuses and service possible.

.TTH Gaming, casino consultants

From our TTH Gaming casino consultancy we are dedicated to advising and providing guidance, both nationally and internationally, on the development of projects, operations management, investment profitability and all kinds of solutions in the world of casinos. You can easily contact us if you want to consult any question related to our services on our website.