29 May 2023

The Future of Casinos: Emerging Trends and How Consulting Can Help Prepare for Change

In the world of entertainment and gambling, casinos have long been a source of fun and excitement. However, in an increasingly digitized and ever-evolving world, casinos must also adapt to new emerging trends to remain relevant and competitive. Consulting emerges as a valuable tool to assist casinos in preparing for and making the most of these changes.

One of the prominent trends in the casino industry is the growing popularity of online gaming and virtual casinos. With the proliferation of mobile devices and easy access to the internet, players can now enjoy their favorite games from the comfort of their homes. This poses a challenge for traditional casinos, as they must find ways to attract players in an online environment. Consulting can help casinos develop effective digital marketing strategies, design engaging online platforms, and provide unique gaming experiences that differentiate themselves from the competition.

 

 

Another emerging trend in the casino industry is the integration of virtual reality (VR) and augmented reality (AR) technology. These technologies offer immersive and engaging experiences that allow players to have a nearly real casino experience without having to visit a physical establishment. Consultants can assist casinos in effectively implementing these technologies, from game design and virtual environments to creating promotion strategies that make the most of VR and AR capabilities.

Additionally, personalization and customer experience are key aspects in the future of casinos. Players increasingly seek tailored and unique experiences that cater to their individual preferences. This is where consulting can play a crucial role by helping casinos collect and analyze player data to offer personalized offers, effective loyalty programs, and exclusive services that meet the needs and desires of each customer.

In summary, the future of casinos involves adapting to emerging trends and embracing technology. Consulting can play an essential role in this process by providing expert guidance in areas such as digital marketing, integration of innovative technologies, and enhancing the customer experience. By working hand in hand with specialized consultants, casinos can adequately prepare for changes, stay relevant in the industry, and deliver exceptional gaming experiences to their customers in a constantly evolving environment.

By tthgaming
23 May 2023

Title: The Gambling Sector in Spain: Thriving with Regulations and Technological Advancements

 

The gambling sector in Spain has experienced significant growth in recent years, driven by stricter regulations and advancements in technology. Updated legislation and technological developments have propelled the gambling industry, offering a wide range of opportunities for both operators and players.

 

Expansion and Regulation:

The enforcement of the Gambling Act in 2011 marked a milestone in regulating and supervising the gambling industry in Spain. This legislation has established a robust legal framework that promotes safety and transparency in the sector while fostering competition and investment. The Directorate General for the Regulation of Gambling (DGOJ) is responsible for granting licenses and regulating the activities of operators.

 

 

Diversification of Offerings

The gambling sector in Spain has diversified considerably, encompassing various modalities such as online casinos, sports betting, online poker, and traditional games of chance. International operators have shown great interest in the Spanish market, leading to a wide range of gaming platforms and attractive promotions for players.

 

Economic Impact and Employment

The growth of the gambling sector has had a significant economic impact in Spain, contributing billions of euros to the national economy annually, attracting tourists, and generating direct and indirect employment opportunities. Both physical casinos and online platforms have created numerous job opportunities in areas such as technology, marketing, and customer service.

 

Challenges and Responsibility

Despite its growth, the gambling sector in Spain also faces challenges. Ensuring player protection and preventing gambling addiction are crucial. The current regulations impose strict prevention and control measures, as well as the promotion of responsible gambling. Operators and authorities work closely together to establish effective safeguards and awareness campaigns to address this issue.

 

The gambling sector in Spain has experienced remarkable development, offering a wide variety of options for entertainment enthusiasts and making a positive economic impact. Through solid regulation and a focus on responsible gambling, Spain is becoming a benchmark for other countries in terms of a safe and sustainable gambling sector. As the industry continues to evolve, new opportunities and challenges are expected to further drive growth and innovation in this exciting field.

By tthgaming
28 April 2023

Technology as a fundamental tool in the world of casinos

In the world of brick-and-mortar casinos, technology is a fundamental tool that has revolutionized the way daily operations are carried out. From security to data management, technology has made possible a safer, smoother, and more efficient gaming experience.

One of the most important technologies in physical casinos is video surveillance. State-of-the-art surveillance systems allow casinos to monitor critical areas in real-time, detect suspicious activities, and ensure the safety of customers and staff. Surveillance systems are also used to collect data and improve operational efficiency.

Facial recognition technology is another key tool in the casino industry. This technology is used to identify customers and detect those who have self-excluded from casinos or have been banned for other reasons. Facial recognition technology is also used to monitor gameplay behavior and detect fraudulent activities.

 

Data management is another area where technology has transformed the casino industry. Data management systems allow casinos to collect information about customers, their preferences, and their gameplay behavior. This information is used to personalize the customer experience, offer promotional deals, and improve operational efficiency.

Technology has also enhanced the customer experience in casinos. Electronic payment systems, for example, allow customers to make deposits and withdrawals quickly and securely, while touch screens and self-service kiosks allow customers to conduct transactions without having to interact with casino staff.

In conclusion, technology is a fundamental tool in the brick-and-mortar casino industry. From video surveillance to data management, technology has improved operational efficiency, security, and the customer experience. With the continuous advancement of technology, we are likely to see more innovations in the casino world in the near future.

By tthgaming
9 September 2022

Online casino market development strategies

The high penetration of the internet in all sectors of the population and the latest mobile technology have allowed online casinos to have an exponential growth valued, according to The Business Research Company, at 565.4 billion dollars.

This growth has been possible thanks to the high availability of accessible mobile applications in all parts of the world, easy access to online gambling, cultural approval and legalization. In addition, the endorsements of many celebrities and corporate sponsorships at regional and global levels have also been key factors for the growth and development of the market.

 

The online casino market

Online casinos are living a golden age. According to data from the General Directorate for the Regulation of Gambling, during 2020 the industry grew by 13%, following the same trend in 2021.

In recent years, the main companies and platforms in the sector have merged into large commercial groups with the aim of increasing their participation and market niche, considerably increasing their profit margins.

It is estimated that the online gaming industry will have a CAGR (Compound Annual Growth Rate) of 11.49% between the years 2021 and 2026, so it can suggest that the coronavirus pandemic had a positive influence on the gaming industry in terms of of growth.

 

 

Market penetration

As main market penetration strategies, we find advertising, incentives for the player such as welcome bonuses, and the reduction of obstacles to access the platforms, thus achieving advantages over the competition. Although the fact of reducing the barriers to access to the platforms may seem like a good short-term strategy, if these platforms are not able to increase their offer, as an alternative they can offer games that are much more attractive and combine them with other complementary products or promotions. in order to attract and retain more users.

 

Market development

Market development strategy is understood as the promotion of existing products or services to new customers or the launch in a certain area of the market where there is no presence yet. In this line, it is very important to establish very clear business parameters in such a way that it is possible to have the capacity to adapt to all new market trends, in addition to having the capacity to adapt in those places where online gambling is still in process. growth due to external factors such as legislation (very high tax burdens) or cultural constraints.

 

Alternative growth channels

The use of alternative channels is one of the best market development and business development techniques. The vast majority of online casinos already use more than one platform to work on their marketing strategies.

 

Email marketing, social media, and commercial websites are the top three marketing channels used by online casinos, with email marketing and social media usage standing out above the other. Another possible strategy is offline marketing, which despite being online businesses, can contribute very positively to its growth.

 

Market segmentation

Market segmentation in the iGaming industry is fundamental because it allows for a very precise identification of all the opportunities and strengths of the business. Segmentation implies a very exhaustive study of all the data that is collected from users, and thus be able to efficiently profile customers and adapt the content of the platform to their needs and preferences.

 

TTH Gaming

From our TTH Gaming casino consultancy we are dedicated to advising and providing guidance, both nationally and internationally, on the development of projects, operations management, investment profitability and all kinds of solutions in the world of casinos. You can easily contact us if you want to consult any question related to our services on our website.

 

By tthgaming
26 July 2022

The future of iGaming

A simple definition of iGaming would be to bet on games or events online. Generally, all these bets are usually sports.

It is an industry that generates a lot of money daily, it is estimated that the figure is around five million dollars a day. Although iGaming also involves casino games such as Poker, Roulette or Blackjack, the highest odds come from sports betting.

The iGaming industry is growing every day, and today, in terms of volume, it is on a par with the film and music industry in terms of market size and revenue generation. This growth is mainly due to the great technological advances that have happened in recent years.

From physical casinos to iGaming

Since the 1990s, the gaming world took a turn with the rise of the first digital gaming companies. Today it is a global industry, involving destinations such as Malta, Gibraltar or Estonia and employing thousands of people around the world in product and technology development departments.

A new kind of customer

There is no single strategy to get customers, but in the world of iGaming one of the strategies that works best is affiliate marketing. The vast majority of new players enter via affiliate landing pages and then become customers.

It is said that the “customer is always right”, so developers will always try to know what their needs are in order to adapt all new innovations to them.

Advanced technologies offer better themes, graphics, images and soundtracks that make online games even more attractive than traditional casino games.

 

Covid-19 effect

Covid-19 has affected all aspects of life, in the iGaming industry this effect has been very positive. Social distancing, the closure of physical casinos and confinement made online gaming platforms grow like never before. In any situation, you have to adapt to the new reality, and the gaming industry knew how to do it.

Today it seems that we are back to a pre-pandemic situation, physical casinos reopen, but iGaming is still there. It has come to stay.

 

iGaming and the future of the industry

For some investors, it is a somewhat “volatile” industry, since depending on which country it has been limited by laws and regulations. In Europe, the dominant country is the United Kingdom, which in 2008 brought in around 8 billion pounds in revenue from the industry, multiplying almost twofold in 10 years.

Globally, in 2016 revenues were $31.8 billion and according to experts, in 2025 this number could reach $100 billion.

Most experts predict exponential growth in the coming years. This exponential growth is mainly due to major technological changes such as Artificial Intelligence or Virtual Reality, which will offer new experiences never seen before for users.

 

TTH Gaming

From our TTH Gaming casino consultancy we are dedicated to advising and guiding, both nationally and internationally, on project development, operations management, return on investment and all kinds of solutions in the world of casinos. You can easily contact us if you want to consult any questions regarding our services on our website.

By tthgaming
4 July 2022

The online gaming industry in the European Union

The gaming industry in Europe has always been in a line of constant growth, and forecasts are that it will continue to do so. Mordor Intelligence claims that the Europeans “The online gambling market can expect a compound annual growth rate (CAGR) of 9.20% between the years 2020 to 2025.” During the last years, most of the main gaming companies have focused on mergers of large commercial groups with the aim of increasing their market share and thus being able to increase profit margins.

How do Europeans play? Mobile devices vs computers

Many casinos put a lot of effort into improving the user experience, and because computer screens are so much larger than mobile phone screens, casinos find them more convenient for online gambling.

However, while there are far more games available on PC than on mobile, PC gaming is experiencing a decline due to the exponential growth of smartphones and the gaming industry has kept up with this demand.

The EGBA (European Gaming and Betting Association) published a report in which it considered mobile games to be the future, much higher than computer games. In 2021, for the first time, bets made online were made mostly from a mobile phone (50.1%), and it is estimated that by the end of this decade this figure will reach 61.5%.

The Covid-19 pandemic

Another study carried out by Mordor Intelligence revealed that online games should have a CAGR (Compound Annual Growth Rate) of 11.49% between 2021 and 2026. This data can help us deduce that the coronavirus pandemic really had a great influence in the gaming industry.

The european market

The online gaming sector in Europe is growing exponentially, for example, the latest EGBA report revealed that for this year the gaming market in the European Union is expected to reach 85.5% of the channeling of land markets. In addition, it is estimated that more than four out of five online gaming activities in Europe, by revenue, will occur on gaming websites or Apps that are licensed and regulated in the country where the activity took place, i.e. in a member country. This is a very positive piece of information as it shows how big the European online gaming industry is and continues to expand.

In summary, at the end of 2021 it was estimated that the online gaming industry had a revenue of 36 million euros. European-licensed gaming websites and apps account for 82% of total online gaming revenue, according to the latest figures from the International Gaming Bureau. Some EU countries have already got down to work, such as the Netherlands, which has adapted its legislation to attract even more companies in this sector.

TTH Gaming

From our TTH Gaming casino consultancy we are dedicated to advising and guiding, both nationally and internationally, on project development, operations management, return on investment and all kinds of solutions in the world of casinos. You can easily contact us if you want to consult any questions regarding our services on our website.

By tthgaming
22 June 2022

The evolution of the iGaming industry

With the evolution of technology, the Internet is advancing faster and faster, giving us many tools, knowledge, entertainment and many opportunities. Therefore, thanks to its potential, many platforms decided to create on the Internet with a 100% usability in it.

The great challenges of online gaming

Online gaming has become one of the main sectors of the Internet in recent years, a success that is mainly due to the diversification of content. In addition, the iGaming industry has been able to understand and adapt to the demands of new players, which are increasingly demanding and diverse.

The offer of online casinos is growing and these platforms adapt and improve their platforms day by day taking advantage of the constant technological innovations offering a 360º experience.

Maintain a steady pace of growth

One of the most important goals for eGaming is to “maintain a steady growth rate” according to the Directorate General of Gaming Management (DGOJ).

One of the great successes of online gaming platforms has been to bet on live games, games that have been the best valued by customers. Live games bring realism and comfort, as they can be played through any device with an internet connection.

The main goal of iGaming is to reach all possible user profiles, something that seems easier every day thanks to the reduction of the digital divide.

What will the future of online gaming look like?

5G has taken a very important step forward, standing out above the rest in speed, latency and density. Connection speeds are very important and key, as most players are social, so if the connection is faster, the playing time will be longer and the experience much more positive.

The sector is expected to evolve in the coming years, benefiting from all the new technological advances as well as virtual reality.

TTH Gaming

From our TTH Gaming casino consultancy we are dedicated to advising and guiding, both nationally and internationally, on project development, operations management, return on investment and all kinds of solutions in the world of casinos. You can easily contact us if you want to consult any questions regarding our services on our website.

By tthgaming
23 May 2022

Panama, the online gaming market

The Constitutional Democratic Republic of Panama is today the most important financial center in Central America, having behind it a long history of banking jurisdiction and international services, which is why it has a very complete regulation regarding online gambling laws.

Online games

Panama has been described on many occasions as a “virtual country” which makes it an ideal place for the online gaming industry. In addition, there are no double taxation treaties that can be used for commercial activities and VAT is not levied on goods or services exported from the Republic of Panama.

The gaming jurisdiction of Panama offers the standard infrastructure and resources of the United States and at half cost. Panama also has direct connection to many major cities in the United States and access to multiple high-bandwidth fiber-optic networks, in fact, the best submarine fiber-optic access in the region.

Panama’s literacy level is also very high compared to other countries in the region and it also has a large number of fully bilingual certified engineers. All of this makes Panama a perfect place to run a gambling business.

How to get a gaming license in Panama?

Any gaming company operating or hosted in Panama must be registered under the online gaming law of November 12, 2002. The regulation allows international online gambling.

Panama also has one of the largest banking and offshore jurisdictions in the world. Its official currency is the US dollar.

Internet gaming operating companies that are domiciled in this country also have good tax exemptions, and as long as the income is to jurisdictions outside of Panama, there are no income taxes, withholding taxes, sales taxes or VAT. Offshore companies, such as online gaming companies, are not subject to foreign exchange control.

At TTH Gaming we take care of advising any company in this sector. We are specialists in offering services aimed at project development, acquisition management and consulting, with an extensive experience in Spain and Latin America.

Panama law is very “friendly” to all kinds of games. In 1997 the first private casinos were legalized, today there are dozens scattered throughout the country. In most rooms there are a few arcade machines, but there are also large tourist complexes with their respective rooms.

Gambling in Panama

Panama allows all forms of gambling, and the entire industry is regulated by the government’s gambling commission, the Junta de Control de Juegos. Many companies that offer games in North, Central and South America are hosted in Panama and are licensed to offer games and bets over the Internet. Panama’s gaming commission places very few restrictions on the countries that can be served by licensees.

Panama offers a lot of choice when it comes to choosing where to play, and you can choose sites based in Panama, as well as sites located anywhere else in the world.

In general, the process of obtaining a license is a very complex process that implies a series of requirements that must be met. At TTH Gaming we take care of compiling all this information and advising those companies that wish to open a gaming room. Having worked with many Casinos we have witnessed successful and unsuccessful projects for Casino operations. We use this experience to develop the best possible Casino management solution, customized for the specific location, market and property.

By tthgaming
4 May 2022

How have casinos evolved over the years?

The gaming sector is one of the sectors that has undergone the most changes in recent years, and is also one of the sectors that has more followers day by day. The evolution of gaming rooms would be impossible to understand without considering the emergence of online gaming.

The first casino

The first casino in history, the Ridotto, opened in 1963 in the Italian city of Venice. This casino stood out mainly for two types of games, Basetta (Italian card game with a mechanics very similar to Blackjack) and Biribí (of French origin and considered the forerunner of bingo and lottery).

After the Ridotto, the city of Monaco was the first to build the first modern casino, which stood out for its slot machines and all kinds of board games. The Monte Carlo Casino, created by architect Charles Garnier, is today one of the most iconic and visited in the world.

Macao: One of the largest resorts in the world

The Chinese city of Macao is home to one of the largest resorts in the world, The Venetian Macao, which is also one of the 10 tallest buildings in the world. Opened in 2007, it has an area of ​​51,000 m2 dedicated to gambling, which houses more than 3,400 slot machines and 800 roulette, blackjack and poker tables. This resort, in addition to having luxurious suites and recreational spaces, hosts major music events and international artists such as The Black Eyed Peas, Josep Carreras and The Police.

The Venetian Macao is currently the second largest casino in the world, and contrary to popular belief, the podium is not led by any of Las Vegas, but by the WinStar World Casino and Resort, located in Oklahoma.

 

 

Las Vegas: the world capital of the casino

Las Vegas, the city that never sleeps. Las Vegas is the largest city in the state of Nevada and is one of the top tourist destinations in the United States.

With the legalization of gambling in 1931, the city of Las Vegas found a new direction and began to become world famous. Casino hotels began to be built, and after World War II, Las Vegas hotels and casinos adopted a luxurious aesthetic. Thus began the great entertainment of the city.

The evolution to iGaming

The evolution of the casino could certainly not be understood without the evolution of new technologies and the internet. The Internet has brought the gaming world closer to an audience that would surely never have stepped into a physical casino.

The new technology has made it possible for users to play from the comfort of their home, from any device with the ability to connect to the Internet and at any time of the day, so its popularity is increasing every day. These new pages know neither geographical barriers nor time zones, so it no longer matters where you are, wherever you are possible, and place all kinds of bets.

Another very important advantage of online betting pages over physics is that the catalog of games is much wider. Whatever the type of player, in a casino on the Internet you can always find a game according to the user’s preferences.

Online casinos are evolving day by day and along with Artificial Intelligence will further enhance the user experience on this type of website.

TTH Gaming

From our TTH Gaming casino consultancy we are dedicated to advising and guiding, both nationally and internationally, on project development, operations management, return on investment and all kinds of solutions in the world of casinos. You can easily contact us if you want to consult any questions regarding our services on our website.

By tthgaming
19 April 2022

Virtual reality, the transformation of online casinos

Casinos always want to embrace all new technologies in order to stay ahead of the competition and offer unique gaming experiences to users. Casinos and betting rooms are constantly changing, adapting to the needs of their customers and to new times. Thus, the first online betting room began in 1998 by the Canadian Randy Blumer who created the first online poker game in a room called Planet Poker. Almost 25 years have passed and the gaming industry has made a gigantic change thanks above all to the Internet where you can find all kinds of rooms, games of chance and without leaving home. The most realistic thing that exists today are casino rooms with real dealers.

What features will these casinos have?

Virtual reality casinos offer their users unique features that no other casino can offer:

  • 3D tables: These three-dimensional tables will give players the opportunity to tour the game room and be able to sit at the table they prefer.
  • Real Time Conversations – Players will be able to interact with other players, just as if they were in a physical casino.
  • Immersive Environments: The virtual reality rooms are designed in such a way that they give the player a feeling that they are actually inside a real casino.

Virtual reality is still very limited, but currently there are big changes and it is settling in society. VR provides us with an immersive gaming experience that excludes you from the outside world and places you in a real but imaginary environment.

The immersive experience would be like entering a real casino, thanks to the virtual reality glasses it is like teleporting to the casino, over time it could become difficult to distinguish from reality, achieving a greater emotion in virtual reality than in reality. to go to a real casino.

This technology can transport you to exciting places, such as the famous casinos in Las Vegas, giving the player a unique experience, playing all the games that are in a casino.

The disadvantage of this technology is that many users do not have these virtual glasses, but from our point of view, we believe that many betting houses, or game rooms will have their own place for these glasses where the user can connect to their account and tele transported to a virtual casino always with a commission for that place.

The games

The vast majority of games existing today can be adapted to virtual reality casinos.

The main protagonist of this new technological revolution will be poker. Thanks to the metaverse, the virtual reality glasses will allow you to see the rest of the players, so you will be able to observe their gestures and expressions to intuit their next moves.

The future of virtual reality in gaming

The virtual reality or metaverse destined for casinos is still in a very early stage, and there are very few platforms that offer such an experience. In the United States, physical casinos are making investments in the field of virtual reality to improve the experience they currently offer. For that reason, it would not be surprising that these casinos move the entire experience they offer to the virtual world in the following years.

Over the years, the technology will evolve from virtual reality with glasses to another technology where the casino and games of chance are different and more futuristic. Managing to play from the sofa of your house in a virtual casino but at the same time so real that real casinos lose customers in them. An example of technological evolution could be casinos with holograms, where the dealer and the gaming table are present in your living room, room, etc.

TTH Gaming, casino consultants

From our TTH Gaming casino consultancy we are dedicated to advising and providing guidance, both nationally and internationally, on the development of projects, operations management, investment profitability and all kinds of solutions in the world of casinos. You can easily contact us if you want to consult any question related to our services at https://tthgaming.com/

By tthgaming