{"id":957,"date":"2020-07-19T16:20:26","date_gmt":"2020-07-19T16:20:26","guid":{"rendered":"http:\/\/tthgaming.com\/?page_id=957"},"modified":"2020-07-27T15:57:27","modified_gmt":"2020-07-27T15:57:27","slug":"budgets-for-casinos-marketing","status":"publish","type":"page","link":"https:\/\/tthgaming.com\/en\/advisory-guidance-on-casinos\/budgets-for-casinos-marketing\/","title":{"rendered":"Budgets for casinos\u2019 marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2>TTH Gaming Services<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;left&#8221; border_style=&#8221;&#8221; thickness=&#8221;2&#8243; width=&#8221;50&#8243; color=&#8221;#680520&#8243;][vc_column_text]<\/p>\n<h1>Budgets for casinos\u2019 marketing<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;748&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p><strong>The marketing budget is the picture in numbers of our strategies. It is fundamental to understand which are the actions that will bring the best outcome.<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>What is an appropriate level of expense? Is it a percentage of the sales? Is there a limit from which the sales rise less than the expenses?<\/li>\n<li>To what extent can we reduce other parties when we already have a loyalty program?<\/li>\n<li>How should the budget be distributed between events, offers and raffles, direct marketing, loyalty programs, bonusing, and advertising?<\/li>\n<li>When can we have a price battle with our competitors? What is understood by &#8220;price battle&#8221; in our sector?<\/li>\n<li>How should we distribute the budget between customer acquisition and customer retention?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Is it necessary to invest in marketing if we are located in a tourist area?<\/li>\n<li>What and how much should we spend if we are market leaders already?<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;26px&#8221;][vc_column_text css=&#8221;.vc_custom_1595865444652{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;background-color: #000000 !important;}&#8221;]<\/p>\n<div style=\"background-color: #000000; padding: 6%;\">\n<p style=\"color: #ffffff;\">We have developed these kinds of services for Vicca in Colombia, Fantastic in Guatemala, Sabia Corp. and Grupo Alegre in Mexico, Casino Royal in Panama, and in our own casinos in Mexico and Panama.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1590599573160{background-color: #f1f1f1 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;20&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1590599815404{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 4% !important;padding-left: 5% !important;}&#8221;][vc_column_text]<\/p>\n<h3>You can contact us emailing <a href=\"mailto:rt@tthgaming.com\">rt@tthgaming.com<\/a><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;120px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text] TTH Gaming Services [\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;left&#8221; border_style=&#8221;&#8221; thickness=&#8221;2&#8243; width=&#8221;50&#8243; color=&#8221;#680520&#8243;][vc_column_text] Budgets for casinos\u2019 marketing [\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;748&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":954,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-957","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Budgets for casinos\u2019 marketing - TTH Gaming | Operadores y Consultores de Casinos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tthgaming.com\/en\/advisory-guidance-on-casinos\/budgets-for-casinos-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budgets for casinos\u2019 marketing - TTH Gaming | Operadores y Consultores de Casinos\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_type=&#8221;row&#8221; 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